Zenko Yoga 'About Us' Video
Case Study
Client Overview
Zenko Yoga, founded by the inspirational Lauren Verona, is a sanctuary for yoga enthusiasts seeking inner peace and self-discovery. With a mission to make yoga accessible to all, Zenko offers a welcoming space for practitioners of all levels.
Client’s Vision
Lauren Verona envisioned Zenko Yoga as more than just a studio; it was a place of refuge where individuals could reconnect with themselves and find solace amidst life’s chaos. Her legacy lives on through Ryan, Allira, Evie, Lucinda, and the dedicated Zenko Community.
Project Collaboration
We had the deep privilege of collaborating with Zenko Yoga to create an authentic About Us video that embodies Lauren’s vision and spirit. This project was a heartfelt tribute to Lauren’s legacy and the ongoing efforts of Ryan and the team to carry forward her mission.
Concept Development
Inspired by Lauren’s vibrant energy and passion for yoga, we crafted a concept that honoured her memory while showcasing Zenko Yoga’s ethos of mindfulness and inclusivity. The video aimed to capture the essence of Zenko’s welcoming atmosphere.
Production Execution
With profound respect for Lauren’s legacy, Raw Lens meticulously filmed the video, ensuring every shot reflected Zenko Yoga’s philosophy of inner peace and self-discovery. The team worked closely with Ryan to authentically convey the studio’s warm and inviting ambiance.
As teacher Robyn Singh beautifully expressed, “It’s like this extended family, so when you walk in there is this sense of belonging. It just feels right and it fosters connection.” It was crucial for us to capture and portray this feeling of belonging and connection in the final video, ensuring that viewers could experience the warmth and inclusivity of Zenko Yoga even through a screen.
Conclusion
The collaboration between Raw Lens and Zenko Yoga is a testament to the enduring legacy of Lauren Verona and the studio’s unwavering commitment to fostering mindfulness and inner peace.