Wellll not quite – but Sunshine Plaza has created the next best thing and we had the pleasure of showcasing their latest creative activation.
This Autumn Winter seasonal period, Sunshine Plaza has created an interactive style Gift with Purchase campaign and dwell space called “Sunshine Winter Village”.
Reminiscent of a European ski chalet/ski village, the set includes a lobby entry, with the option to enter the Prize Zone to win/redeem prizes, donate used fashion at the Donation Zone, capture a ski chalet photo moment, enjoy new products and pampering at the retailer pop up bar, or dwell and relax within the space.
We captured some stills and a social media vertical reel to promote their current Winter Village Donation installation.
The donation zone offers the opportunity to give your pre-loved fashion, shoes and accessories new life while supporting a local charity, Katie Rose Cottage.
Below is some content Raw Lens shot on the day.
